When you hear a popular company name, what comes to mind? Let’s take Chick-Fil-A as a prime example.
Close your eyes… Now imagine one of Chick-Fil-A’s commercials or perhaps your last visit and picture the first thing that comes to mind. Do you think about a chicken? Or, do you think about that crazy black and white spotted cow trying to convince you to eat more chicken?
Now, thinking about that last visit, what do you remember? What about the extensive line wrapped around the building that always exists? Can you taste the waffle fries and the chicken sandwich? Does it always taste and look the same? Can you go into any location and have the same exact experience every time? Can you visualize the simple menu?
As simple as it all seems, the cow, the drive through, the waffle fries, and the sandwich, it is part of the brand image. Chick-Fil-A’s brand is consistent no matter what store location you are visiting, and you always get the same signature taste. When a customer walks into a Chick-Fil-A store they can almost know exactly what to expect. Chick-Fil-A has the golden prize on creating a brand that is a predictable quality experience.
I am going to list a few more companies. Again, close your eyes and think about the colors, logo, perhaps the website, the experience, the quality, and anything else that “sticks” and makes you consider them next time you need a similar product or service.
● Coca Cola
● Toyota
● Google
● Nike
● Apple
With each of these companies a consumer can almost immediately picture what the correct logo, product, and colors are. In fact, these companies are so recognizable that all five rank among the top 20 most recognizable brands in the world with Apple and Coca Cola listed as the top two. For a full list of rankings Click Here >>
How did these five companies become so recognizable, and how do we do the same thing? Some may think they just had the right product at the right time, but these companies would tell you it is so much more than just the product or service they bring to the market. It is the brand that they have created.
So, where do you start? At the very foundation, you must have a clear vision of what you want your customers to experience and what your product or service will be. However, it is not a do it yourself undertaking. It takes an experienced, creative, forward thinking type consultant. If creating a widely recognizable brand is something your business wants than contact us! Let us help you take your brand to the next level, and start today by taking one of our short evaluation plans.
