Let’s talk about first impressions
What’s the first thing a customer sees when they come in contact with your business? Is it the product? Your logo? Your employees? Is it you?
Unless you’re Apple, Nike, Starbucks, or Tiffany’s, those things might not tell your customer anything about you. Consider this, it takes 17 seconds for someone to determine their opinion of a person or an inanimate object it’s less. Those few precious seconds are the ones we should focus on when deciding what makes your brand. One of the most powerful ways to grab your customer’s attention is through color!
There’s an entire psychology of color and branding. The truth is, color says a lot about your brand and business. Are you confident, loyal, caring, sophisticated, a bit snobby? These things can easily be determined by color. If you’re thinking about rebranding this is probably a good place to start. Consider what colors attract your attention, and then see what they mean. Do they describe what you’re selling? When choosing colors very few choose more than two, (only 5%). If you go the route of three or more, be strategic. Some companies set themselves apart by adding a third color if their business sector is too dull. Others use a complementary color to contrast with competitors. This can be risky but it can pay off (ie T mobile’s hot pink)
Then using these colors throughout your website, social media, business cards, etc gives your brand a cohesive look, that “put together” feeling with customers.
Here’s a little background of color, in case you slept through art class.
All the colors found in the visible light spectrum are summed up by
ROY G. BV
Complimentary colors are those opposite each other on the color wheel
Red and Green
Yellow and Purple
Blue and Orange
Shades and tints can be used for a monochromatic theme (one color).
There’s plenty of research out there to tell you which colors work best for what. Here are some links we found helpful.