Building Your Brand a Voice

Building Your Brand a Voice

A voice is necessary to your businesses brand, it helps to complete the vision that you want to convey. What’s a voice? We’re not talking about the vibrations of the vocal chords, we’re talking about branding. A brand holds your vision, your values, and your voice....
Cookie Cutter Branding

Cookie Cutter Branding

Jury’s out, are they good or bad? I know cookie cutters mean cookies, delicious and fantastic right? But do they work? Cons Cookie cutters set up an expectation where everyone doesn’t fit the mold. It’s the mindset that your business should have so...
Let’s Talk About Damage Control

Let’s Talk About Damage Control

No one ever truly wants to talk about this subject, because it’s not the happiest of subjects. It usually focuses on the negative and can be discouraging. However, I believe proper damage control has a huge impact on whether or not a brand and business succeed or not....