Branding, Design, Marketing, Small Business
A voice is necessary to your businesses brand, it helps to complete the vision that you want to convey. What’s a voice? We’re not talking about the vibrations of the vocal chords, we’re talking about branding. A brand holds your vision, your values, and your voice....
Branding, Design, Small Business
Jury’s out, are they good or bad? I know cookie cutters mean cookies, delicious and fantastic right? But do they work? Cons Cookie cutters set up an expectation where everyone doesn’t fit the mold. It’s the mindset that your business should have so...
Branding, Design, Managing, Marketing, Small Business
You’ve come up with the most brilliant idea since sliced bread (at least you think so) and you’re ready to launch your business, but you’re struggling with the details. In the technological age, you know that you need a website, some social media,...
Branding, Design, Small Business, Social Media
There are literally thousands of blog posts on editorial calendars. There are about as many free templates, ads to specific calendars, and even inspiration to make the calendar modern or pretty (whatever your taste). But once you find the perfect calendar, what do you...
Branding, Design, Small Business
No one ever truly wants to talk about this subject, because it’s not the happiest of subjects. It usually focuses on the negative and can be discouraging. However, I believe proper damage control has a huge impact on whether or not a brand and business succeed or not....
Branding, Design, Small Business, Social Media
Let’s talk about first impressions What’s the first thing a customer sees when they come in contact with your business? Is it the product? Your logo? Your employees? Is it you? Unless you’re Apple, Nike, Starbucks, or Tiffany’s, those things...
