“The Journey of a Thousand Miles Begins with a Single Step.” – Lao Tzu

When it comes to creating and starting your own business, it can seem like a thousand mile journey to get from where you are to where you want to be! And even the thought of taking that first step is scary, frightening and maybe even gut wrenching. Because… Where do you even begin?!?!

To say the least, starting your own business can be the bravest thing you do in your life. If anything, it can sure feel like it.

At this point, your business may be just an idea you’ve played with in your head or it may be something you’ve talked about with your friends and family. Maybe you’ve even gone so far as to start learning the in’s and out’s of how to start your own business.

There are many great people out there wanting to give you practical advice on how to start your business with setting up finances and legally structuring your company. By the end of your journey with them, you would have created a sound business to begin making money, right? Practically speaking, you could be ready… BUT… there’s a problem with just sticking to this advice. Your journey is still not over.

The next big question is how are you going to build the brand of your company and how are you going to get the message out there that you are THE business to buy products and services from?

How are you going to get customers? What is the look, feel and face of your company going to be? If you’re going to have a website (which every company should), how are you going to create your online presence? How does your business translate to the web? How do you even build a website or create a professional logo that can be used across multiple social media platforms???

These are some of many questions that still need to be answered when building the brand of your company and they can be exhausting to answer because… Who has time for all that?!?! Your heart isn’t to spend time on all that, what you really want to do is get back to why you created the company in the first place. Can we say, “Help!”

At Brand Mentors, we know the overwhelm that can come with creating the brand of your company. Our passion is to help business owners like you on this journey.

Simply put, “Our goal is to help you achieve your goals.”

We’ve had many years of helping countless small business owners effectively brand their businesses, and through that process we’ve seen the need for and developed a branding system that can be applied to any business in any industry.

This blog is created to be your branding system.

Our goal with this system is to use simple language with easy-to-follow directions to guide YOU (Business Owners/Managers) through the often complicated branding world, essentially eliminating the need for hiring an expensive advertising agency. This system has been created with the busy business owner in mind.

The average business owner can achieve completion of branding their company in as quick as eight hours once they have read through the steps in this blog series. You can break up these 8 hours into one-two hours per day for one week. That’s all that’s needed to complete this system and get your business properly branded!

We have used this system to not only build the brand of many companies across the U.S. and in different countries, but it was even used to build ours! We practice what we preach and we want to help take the overwhelm out of the process and show you what to do, who to use and how to do it!

This is what you’ll get out of this series:

  • A properly branded company!
  • Tips & tricks to help you along the way
  • Easy how-to guides to build your brand
  • Recommended products
  • And even promotional deals on our services (Note: A thought I had. We can talk about it)

I hope by this point you are feeling less stressed and getting excited about building the brand of YOUR company!

Ready to begin? Let’s do this!

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