Latest Blog Posts

Branding Your Business – Step by Step (Part Two)

If you are following our series, then you should have downloaded our FREE E-Book: Building Your Brand - A 7 Step Guide To Branding Your Business. In that E-Book, we walk you through essential foundational pieces that are needed in order to create a proper brand for your business. If you have not gone through this yet, click here and download your E-Book to be on your way to brand your...

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Branding Your Business – Step by Step (Part Two)

Branding your Business – Step by Step (Part One)

“The Journey of a Thousand Miles Begins with a Single Step.” - Lao Tzu When it comes to creating and starting your own business, it can seem like a thousand mile journey to get from where you are to where you want to be! And even the thought of taking that first step is scary, frightening and maybe even gut wrenching. Because… Where do you even begin?!?! To say the least, starting your own...

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Branding your Business – Step by Step (Part One)

Why Brand Your Business Image?

When you hear a popular company name, what comes to mind? Let’s take Chick-Fil-A as a prime example. Close your eyes… Now imagine one of Chick-Fil-A's commercials or perhaps your last visit and picture the first thing that comes to mind. Do you think about a chicken? Or, do you think about that crazy black and white spotted cow trying to convince you to eat more chicken? Now, thinking about...

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Why Brand Your Business Image?

Building Your Brand a Voice

A voice is necessary to your businesses brand, it helps to complete the vision that you want to convey. What’s a voice? We’re not talking about the vibrations of the vocal chords, we’re talking about branding. A brand holds your vision, your values, and your voice. It’s your business reputation, or what people say about your business when you’re not in the room. Your brand should be cohesive...

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Building Your Brand a Voice

Is it Time for a Change?

Let's be honest, no one likes change... Unless it's your idea. Change is scary, but mostly it's uncomfortable. It changes your position and you have to figure out your position as a leader. However, change is also necessary. Sometimes you need to make changes because your business is outgrowing your current plan. Other times you need to make some changes to grow your business. Either way,...

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Is it Time for a Change?

Cookie Cutter Branding

Jury's out, are they good or bad? I know cookie cutters mean cookies, delicious and fantastic right? But do they work? Cons Cookie cutters set up an expectation where everyone doesn't fit the mold. It's the mindset that your business should have so many employees by the 5th year, or bringing so high of revenue. That starting a new business is only for the 20-30 year olds, and you have to have...

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Cookie Cutter Branding

Take a Leap

You remember it right? The first time at the pool after the cold, potentially icy winter. The air is warm, but the water is cold, and the quickest way to acclimate to drastic temperature change is to JUMP! If you're anything like me, you went to jump, took a couple steps back, went to jump, took a couple steps back. Why? The knowledge of the initial shock of the water always seemed worse than...

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Take a Leap

Just Focus

Focus is the hidden ingredient in excellence - Daniel Goleman Focus is essential. Without being able to prioritize and manage well, we miss success. To be honest, 2016 has brought even bigger dreams and goals than its predecessor. My to do list, attempting bigger things, and trying to juggle health, life, and work has left me excited about life, invigorated, and often struggling to focus. It...

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Just Focus

Start Before You’re Ready

Nothing sparks learning like a deadline. You may feel as though there is so much more you need to know before you can start, but chances are with a deadline to start, you will have done enough research to know what you need to know. If you wait until you’re ready, you may never get there. It doesn’t mean you actually aren’t ready, but that you don’t feel ready. Waiting for the perfect time,...

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Start Before You’re Ready

Don’t Go Through Life Without Goals

One of my favorite things about winter is that it is the beautiful season of hockey. The long season actually stretches from October to April, but most of that is winter. The swishing of players flying across the ice, the puck gliding in and out of sight, the rival fights, and watching my favorite team win are some of the reasons why I love this sport. However, some of the longest games are...

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Don’t Go Through Life Without Goals

When do You Ask for Help: Logo

You've come up with the most brilliant idea since sliced bread (at least you think so) and you're ready to launch your business, but you're struggling with the details. In the technological age, you know that you need a website, some social media, and a logo. Today there are also hundreds of tools to help you get started. This seems great, except for when you have to decide which one to use....

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When do You Ask for Help: Logo

Cleaning Up After the Holidays

One of my least favorite days of the year is December 26th. The reason for this is because there is this unwritten rule to pull the plug on all the Christmas cheer. But I believe a day that takes months of preparation and an entire season of covered in glitter should take multiple days in celebration. So, I drink peppermint hot cocoa for days after, do Christmas crafts far into January, and...

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Cleaning Up After the Holidays

Productive Tips So You Can Enjoy the Holidays!

Is it just me or does it seem like everything including the work to do list gets busy around the holidays? The time of the year that were trying to spend with family, make memories and reflect on all that's been accomplished this year is overcome by the deadline that is ever approaching. Here are my tips to increase your time, make you more productive, and give you more time to enjoy the...

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Productive Tips So You Can Enjoy the Holidays!

How to Fill the Editorial Calendar

There are literally thousands of blog posts on editorial calendars. There are about as many free templates, ads to specific calendars, and even inspiration to make the calendar modern or pretty (whatever your taste). But once you find the perfect calendar, what do you do? What I have found is only a small percentage, if any, actually walk you through the process of filling it. So, here’s the...

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How to Fill the Editorial Calendar

Let’s Talk About Damage Control

No one ever truly wants to talk about this subject, because it’s not the happiest of subjects. It usually focuses on the negative and can be discouraging. However, I believe proper damage control has a huge impact on whether or not a brand and business succeed or not. Keep in mind that people are naturally critical of brands and experiences. With so many businesses for each sector, it’s the...

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Let’s Talk About Damage Control

Tricks and Tweets: Social Media Isn’t So Scary

Have a Plan! Remain Consistent. Use Hashtags sparingly on FB and Twitter, but use many on Instagram. Be personal. Know what each platform focuses on. It’s no secret that social media is a prime tool in building your brand, and getting your business out there. It’s also no secret that the social media world can be intimidating, maybe even a little scary. So, we wanted to give you some tips to...

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Tricks and Tweets: Social Media Isn’t So Scary

Let’s Talk About First Impressions!

Let's talk about first impressions What's the first thing a customer sees when they come in contact with your business? Is it the product? Your logo? Your employees? Is it you? Unless you're Apple, Nike, Starbucks, or Tiffany's, those things might not tell your customer anything about you. Consider this, it takes 17 seconds for someone to determine their opinion of a person or an inanimate...

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Let’s Talk About First Impressions!

New Season. New Vision.

Ok so as of today, fall is officially here, but we have long been bombarded with the pumpkin flavoring. Don’t get me wrong, I welcome it all with open arms especially the pumpkin spice creamer which is a favorite in the Brand Mentors office. But it shows that there are things associated with each season and holiday. Those natural triggers that you just can’t help. Even if you hate the pumpkin...

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New Season. New Vision.

Social Media – How Your Low Weeks Are Really Your Best Weeks

How your Low weeks are really your best weeks Have you ever had a week where your numbers were really low? Maybe life was more hectic than usual, or you didn’t quite follow your goals. Maybe your content was off or maybe you just missed the mark. The beauty in social media is that it is ever-changing. It’s not the same one month to the next. The ever changing-ness of social media is what...

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Social Media – How Your Low Weeks Are Really Your Best Weeks

How a Good Business Can Fail!

When you start a business, you probably don’t manage it with failure in mind...but maybe you should?  If you at least know some of the pitfalls that plague most small businesses, then you can be better prepared for problems that you might encounter.  There are a multitude of reasons that a business can fail, but here are some of the top pitfalls that you can try to avoid. 1.  Poor Management...

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How a Good Business Can Fail!

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