Our Core Beliefs & Values


What We Do

We like to say that building a brand is like baking a cake. In order for a quality cake (brand) to be made, it requires several ingredients in the correct portions applied at the right time according to a recipe. Many business owners attempt to build their own cake (brand) without following any sort of recipe or plan. They stumble from vendor to vendor purchasing individual ingredients (i.e. logo, website, graphics, signs, print) and attempt to produce ingredients themselves. They then mix these ingredients together and find their cake (brand) does not actually appeal to consumers as planned. Next they jump into advertising with the hopes that something will stick. Chances are they will spend thousands trying to reach customers and create individuality.

Branding can be a highly confusing and very costly venture when attempted without a recipe!

Brand Mentors


Leadership Team

Brandon Crist

Owner | CEO

Arianna Grondin

Website Manager

Chris Lay

Brand Strategy


128 South Beckham Ave.
Tyler, Texas 75702


Contact Us


Schedule a Free Consultation Here!